Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks. Apple now operates its own subscription-based streaming music service, Apple Music, alongside the iTunes Store. While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store. Video purchases from the iTunes Store are viewable on the Apple TV app on Roku and Amazon Fire TV devices and certain smart televisions. The iTunes Store is available on most Apple devices, including the Mac (inside the Music app), the iPhone, the iPad, the iPod touch, and the Apple TV, as well as on Windows (inside iTunes). When it opened, it was the only legal digital catalog of music to offer songs from all five major record labels. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films.
It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. The iTunes Store is a digital media store operated by Apple Inc. Microsoft didn’t show any screenshots of what this experience will look like, for example, but there’s a good chance that Apple will use this opportunity to rewrite large parts of iTunes to better support its rival operating system and adapt iTunes’ design to Microsoft’s new Fluent Design system (or maybe that’s just wishful thinking on my part and iTunes in the Windows Store will be as clunky there as it is everywhere else).The iTunes Store, as seen in iTunes 12.12.7.1, running on Windows 10 from January 31, 2023 Why is this a big deal? Windows 10 S only runs Windows Store apps and unless an application like iTunes is available in the store, those users who want to buy a Surface Laptop, for example, either have to upgrade to Windows 10 Pro (which may not always be an option) or forego syncing their iPhones with their new Windows PC.ĭetails about this arrangement with Apple remain vague, though.
The iTunes app will have full iPhone support and users will essentially get the same iTunes experience from the Windows Store app that the existing Windows app currently offers, including access to Apple Music and the iTunes Store. Here is a surprise: at its Build developer conference, Microsoft today announced that Apple’s iTunes will come to the Windows Store by the end of the year.
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